About Energy Simply

Energy Simply was born out of a frustration with choosing an electricity provider on Power To Choose and the need to constantly change plans to get the best deal.


You either have to try to figure out the best plan for yourself from among the hundreds of publicly available offers, or use a website that is getting kickbacks from the companies themselves to help you choose.


Then, when your plan expires, you have to do it all over again and if you weren’t paying attention and missed your plan expiration your company will charge you high variable rates.

With Energy Simply all that becomes a thing of the past.

We are independent.
We have no contractual relationships with any of the electricitycompanies.
We work for you.
You can rest secured that you are always in the best deal on Texas electricity.

The Energy Simply Team

Your Allies Against The Electricity Companies

Jordan Hobfoll Founder and CEO Jordan, a former electric power industry consultant, came up with the idea for Energy Simply after missing his electric plan expiration and getting charged high rates. He thought that there had to be a better way, and now there is.
Gideon Blustein Advisor Gideon has led marketing, PR and political campaigns of all shapes and sizes. An Illinois native, Gideon learned the hard way that selecting an energy plan can be tricky and expensive. He co-founded Energy Simply to provide a simpler option for customers.
Rob Dolin Advisor Rob has more than a decade of experience as a project manager in the tech industry. He is using that skill set to make sure that our analysis is top- notch and that your information is always safe and secure.